MeasurementLoyaltyProduct
A verified return, and why open rates lie
An opened email is not a visit. At Kanz a verified return is a scan at your counter, and the function that records that proof refuses to run without the visit ID.
4 min read
The blog
Loyalty, explained plainly.
What we learned building Kanz, and what can be explained without jargon: the card, the stamps, the returns, the messages.
6 posts
- LoyaltyComparison
Paper or digital loyalty card: the real gap
Card stock is very good at counting visits. What it cannot do is tell you who stopped coming, and that is the one difference that justifies paying a subscription.
4 min read
- LoyaltyDetectionProduct
How to tell when a customer has stopped coming
A rule of the “30 days without a visit” kind is wrong twice over: too early for some, three weeks too late for others. Kanz compares each customer with their own rhythm. Here are the thresholds.
4 min read
- LoyaltyRewardsProduct
How many stamps should a reward take
Ten, by default. But the right number is a calculation: the one that drops the cost of your reward below what an extra visit brings in. Here is the sum, and the 40% rule.
5 min read
- PricingCreditsLoyalty
What a digital loyalty card costs
A monthly subscription, and a credit spent only when a message really goes out. The real prices of the three plans, what a credit buys, and the sum that says how many you need a month.
5 min read
- WalletLoyaltyProduct
How the Kanz loyalty card works in the Wallet
The Kanz card is a loyalty card your customer adds to Apple Wallet or Google Wallet, with no app to install. Here is what happens at sign-up, at the counter, and between visits.
7 min read
Comparing us with something else?
We put Kanz next to five other loyalty tools, with a link to the vendor's page and the check date on every line.
Your regulars have already been in. Bring them back.
Kanz is in closed beta: we open in small groups so we can follow each shop closely. Once your place opens you get 10 free returns and a 30-day trial, no card.
Your address is enough. We'll tell you the moment a place opens.